
Costa stands accused of a bizarre virtue-signalling stunt with an advert promoting mutilatory double mastectomies in healthy young women.
The coffee firm has used a cartoon image of a “trans man” (ie a woman) with obvious mastectomy scars.
On the Unherd website, Joan Smith described Costa’s trans mastectomy advert as ‘an insult to women.’ She said: ‘The coffee chain is oblivious to the pain it causes troubled young girls’.
Detransitioner Sinead Watson said: ‘There is absolutely nothing glamorous about having your breasts removed. I should know. I only have to look in the mirror to see what a transitioned chest looks like.’
Costa is promoting a medical scandal. The chain now has angry customers threatening a boycott while Labour MP Lloyd Russell-Moyle ludicrously defended it on Julia Hartley-Brewer’s TalkTV show as ‘people making adjustments to their body’, as if a mastectomy is no more serious than a haircut.
Read ‘Mutilation ruins girl’s life’ →
God decides who is male and female
The Biblical position is clear. It is God who decides whether we are male or female, not us:
Gen 1:27 So God created man in his own image, in the image of God created he him; male and female created he them.
The midwife does not ‘assign’ your sex, she simply discerns it:
Luke 1:57 Now Elisabeth’s full time came that she should be delivered; and she brought forth a son.
While those who think they know better than the Almighty are cursed by the Word of God:
Isa 45:9 Woe unto him that striveth with his Maker! Shall the clay say to him that fashioneth it, What makest thou? 10 Woe unto him that saith unto his father, What begettest thou? or to the woman, What hast thou brought forth?
The Costa advert is the latest example of the UK establishment’s wholesale rebellion against the Almighty. It shows why the whole edifice of woke law needs to be pulled down in national repentance, so that things begin to go well for all the people of this land, not just confused young women deluded into thinking they are really men:
Sign our petition against woke laws!
Trans Guidance delayed

Meanwhile, the government has delayed publishing its “transgender guidance for schools” after its legal advisors concluded it would be in breach of the Equality Act 2010.
According to Sky News, Attorney General Victoria Prentis MP said the Government would have to change the law if it wanted to stop children assuming a different gender in schools.
‘Gender Reassignment’ is a ‘protected characteristic’ under Section 7 of Chapter 1 of Part 2 of the 2010 Act. Click on the link above to see we are not making it up.
The Prime Minister himself admitted that the long-awaited advice for teachers is still being worked on despite previously promising it would be issued before the end of the summer term. That date has now passed.
He is under pressure, say the papers, from ‘some Tory MPs and campaigners; to ensure that the guidance stops schoolchildren changing their names, pronouns, hairstyles, and uniforms to match their preferred gender.
Government lawyers have also raised concerns about proposals to include a free speech defence so that teachers would not be ‘compelled’ to use a pupil’s chosen pronouns.

Change the law
But none of it can be done while the Equality Act stays as it is. So the Attorney General’s observation of amending the law begs the question: Why they are not doing that already? How long have they been in office? Thirteen years?
If the Government are genuinely committed to ensuring the safety of children and resolving the persisting “gender identity crisis” within schools, why is the Government not taking urgent action to change the law now?
It is because, as the Guardian reported more than three months ago, Equalities Secretary Kemi Badenoch is still dithering after asking the Equality and Human Rights Commission (EHRC) for advice on the change. And of course the usual suspects, the Stonewalls of this world, feet securely under the government table, are opposing it.
Safeguarding of children has a Biblical precedent in the words of our Lord:
Matthew 18:6 But whoso shall offend one of these little ones which believe in me, it were better for him that a millstone were hanged about his neck, and that he were drowned in the depth of the sea.
‘Gender Reassignment’ should be banned
We need to be very clear that in anything like a God-fearing society, or even one with common sense, no child should be allowed to set out on the ‘social transitioning’ pathway. Changing pronouns, clothing and toilets leads inexorably to puberty-blocking hormones and mutilatory surgery, which a civilised society would prohibit. If someone has a psychological, emotional or spiritual problem, stopping puberty and cutting off bodily parts is not the way to address it.
Those who are prescribing damaging hormones to children are well described in Scripture:
Job 13:4 But ye are forgers of lies, ye are all physicians of no value.
While in the Gospel, our Lord took it as understood that a physician would be nowhere near adolescent boys and girls with absolutely nothing wrong with them:
Matt 9:12 But when Jesus heard that, he said unto them, They that be whole need not a physician, but they that are sick.
Teaching in fear
Teachers in schools across the UK appear to be walking on eggshells in matters of “gender identity”. It has significantly affected the way they carry out their jobs, as most teachers get sanctioned for what schools describe as ” falling below teaching standards”.
In May 2023, a Christian teacher was stopped indefinitely from teaching in any sixth-form college or children’s home in England for what they claim to be “misgendering” a pupil.
33-year-old Joshua Sutcliffe was banned from the teaching profession for addressing a girl as a girl. Mr Sutcliffe unapologetically admitted to not using the pupil’s preferred pronouns and plans to appeal the court ruling.
Read related articles here:
Christian teacher banned from teaching for addressing a girl as a girl→
Tory MP to introduce a “sex education transparency” Bill→
Mutilation ruins girl’s life →
World Health Organisation under fire for ‘sexuality education’ guide →
‘Heartbroken’ father sues NHS to stop autistic son’s sex change →
Parents’ duty of care
Guidance on the UK government page says, ‘Parents have the duty to protect their children’s rights until they are old enough to make their own way in the world.
‘Provide the child with food, clothing and a place to live. Also, provide safety, supervision and control amongst other things.’
The emphasis on “old enough to make informed decisions,” and providing supervision/control, as stated above, seems to have become irrelevant in this era of “gender rights and inclusivity.”
Parental consent in matters such as “gender identity” and ‘sex education’ should not be up for debate.
The Bible says,
Proverbs 22:6 Train up a child in the way he should go: And when he is old, he will not depart from it.
In a separate case, a court ruled against Christian parents who took a London school to court after it prevented pupils, including her 4-year-old son, from opting out of a school ‘gay pride’ event.
The parents, Izzy and Shane Montague are to appeal their case after the Central London County Court dismissed their claim against their child’s former school, Heavers Farm, for attempting to force him to participate in an “LGBT-themed Pride Parade”. Christian parents, teachers, activists, public servants being cancelled for expressing Biblical views, need their freedom of speech protected. Only national repentance can save this United Kingdom:
Sign our petition against woke laws!
Scottish schools
In November 2022, teachers at a Scottish secondary school were ordered to keep gender changes of pupils a secret.
A local paper reported that staff at a West Dunbartonshire high school received an email from the head teacher warning them not to divulge the information of children’s gender decisions.
Teachers at the school also revealed that a growing number of pupils were assuming new identities, with staff and pupils ordered to use new names and pronouns without question.
Our major concern is to let children grow in the way of the Lord, and enjoy their childhood without unnecessary intrusions.
As the Bible puts it,
1 Cor 13:11 When I was a child, I spoke as a child, I understood as a child, I thought as a child; but when I became a man, I put away childish things.
Moreover, children should not be taught God made a mistake when he created each one of us.
Gen 5:2 Male and female created he them; and blessed them, and called their name Adam, in the day when they were created.
Read and Pray
Proverbs 11:2; Mark 7:20-23; Romans 12:16; 1 John 2:16; 1 Corinth 1:28-29
Pray for children across the UK, for national repentance to stop them being part of a satanic experiment.
Pray for Christian parents standing up for their children,
Pray for Christian teachers facing persecution,
Pray for sound leadership, from God-fearing humility which leads to wisdom and understanding in our nation.
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Thanks for reporting this, a really terrible advert but all part of the anti-christ agenda now being rolled out across the world. Are these corporations trying to destroy themselves? It may not be so daft as you think. By ruining Costa as a business the people get one less shop to go to, one less outlet to visit, one less social activity to be part of. Sure Costa will lose money but as these corporations are controlled by higher groups (I have been told all companies are owned by two head controlling orgs) and get money from controlled banks who just digitally create money out of nothing, then charge it as a debt to us, the people, they can just close down.
So I shall now be boycotting Costa. Not much of a loss to me as I never went there much because their coffee is so over priced. On the motorway services it is £4.30 – what?! Yes, a cool £4 quid for a cup of coffee and I can’t remember if you have to get it from a computer. I think it’s back to good old flasks of hot stuff – save money! Costa Coffee ?- Costa fortune!