Aldi’s new marketing statement.
The UK branch of the Southern German supermarket chain, Aldi, known to many families through the harmless antics of Kevin the Carrot, is irresponsibly sending its customers’ children down the ‘trans’ pathway, forgetting its foundation in family values.
In a shocking act of moral capitulation, Aldi has gone “woke,” publishing a two-page spread in their 1st June 2025 promotion leaflet, brazenly headed ‘Shine Bright, Shine Proud’. The Bible says:
Prov 16:18 Pride goeth before destruction, and an haughty spirit before a fall.
The declaration is unmistakable: ‘At Aldi, we’re proud to raise the pride flag in support of the LGBTQIA+ community and our colleagues. Together, we can achieve more!’ This is no mere corporate slogan; it is a full-throated endorsement of an ideology that stands in direct opposition to God’s divine order for humanity.
For a family-friendly supermarket to raise the standard of “Pride” is to declare itself an adversary of Christian truth and a purveyor of moral confusion to our children.
Christian Voice has reached out to Aldi for their comment on these grave concerns but, as of publication, we are yet to receive a response.
What does ‘LGBTQIA+’ mean for children?
Aldi, in its hubris, demands we accept its “Pride,” but do they even know what it stands for? What do the letters LGBTQIA actually represent, and why the ever-expanding “plus” sign?
For the sake of clarity, the acronym encompasses Lesbian, Gay, Bisexual, Transgender, Queer (or Questioning) – whatever that is – Intersex – those individuals merely lumped in for marketing purposes – and Asexual, presumably walking along in the hubristically-named Pride parade with a placard saying ‘I don’t fancy anyone. I’m an oppressed minority’.
Aldi 1st June 2025 promotional leaflet page 20
The ominous “plus-sign” mops up anyone they haven’t thought of yet – perhaps even people attracted to trees, or those who tragically think they are a cat, for such delusions now exist, and join the parade.
Homosexual activity, once rightly called ‘sodomy’ and ‘gross indecency’, is now legalised across the UK, with “gay marriage” and the ability for gays and lesbians to adopt or even acquire children through taxpayer-funded IVF.
They infiltrate our military, civil service, politics, and mainstream media. The trans lobby has met a buffer, but is still promoted. The UK Government has set aside £40million to promote ‘LGBT+’ across the developing world.
Isaiah 5:20 Woe unto them that call evil good, and good evil; that put darkness for light, and light for darkness; that put bitter for sweet, and sweet for bitter!
Support NCCSS / Christian Voice →
Aldi’s treacherous alliance with pro-trans ‘switchboard’
Aldi 1st June 2025 promotional leaflet page 21
How dare Aldi claim to be “family-friendly” while actively promoting a pro-gay, pro-trans contact group directly to children? We find ‘gay pride toys’ (with Kevin the Carrot reissued in rainbow colours), with donations to Switchboard for every sale) on page 20, seemingly targeted at toddlers.
Then, on page 21, a cherubic model, around thirteen years old by our estimation, stands as an unwitting face of this corruption. Buried at the bottom of that page is the promotion of ‘Switchboard’ – an anti-christian pressure group that started life as ‘Gay Switchboard’. Aldi claims Switchboard “offers a non-judgmental space,” but make no mistake, judgment is coming. The Bible says:
Hebrews 9:27 And as it is appointed unto men once to die, but after this the judgment:
Switchboard states its staff are ‘all LGBTQIA+’. Do Aldi genuinely think it’s a good idea to put children in touch with such an organisation? Aldi’s copy promises “a safe space to explore, talk and be truly heard about sexuality and gender identity.” “Truly heard” means not being contradicted, and “safe space” means parents are left in the dark.
Switchboard declares: ‘Whatever you tell us will stay between us.’ Does Aldi approve of cutting those of the customers who are parents out of their children’s emotional development and handing them over to pro-gay, pro-trans activists?
The Bible is clear: parents are responsible for their children’s upbringing, not the state, not gay activists, not supermarkets.
Proverbs 22:6 Train up a child in the way he should go: and when he is old, he will not depart from it.
Return to the UK’s Christian Constitution →
Mutilation and madness
Aldi’s unholy alliance with Switchboard extends directly to the grotesque realities of transgender ideology. The ‘LGBTQIA+’ acronym includes ‘T’ for ‘transgender’, and Switchboard openly offers ‘gender-affirming care’ – a euphemism for confirming children in their gender confusion and pushing them down a path of irreversible harm.
Dr Hilary Cass
Are Aldi even aware of the Supreme Court ruling of 16th April 2025 that unequivocally states ‘trans-women’ remain men, and that it is biologically impossible to change one’s sex? Do they know about the damning Cass Report, which urged “extreme caution” in treating gender-disturbed children and warned that “children are being used as a football” in this ideological battle? And Aldi, disgracefully, is now using children as a football to promote the evil of ‘Pride’!
Are they aware the UK Government has banned puberty blocker hormones for children? A GP practice in Brighton has only today been banned from offering ‘gender-affirming care’. See Here Do they accept these harmful medications amount to child abuse? Do Aldi approve of the barbaric mutilation of young women, having their healthy breasts removed because they wrongly believe they are men? Because mutilation, of breasts and even genitals, is where the transgender pathway leads – into a lifetime of pain, drugs, and profound regret.
Preserve childhood
The most fundamental demand of any parent is to “let children be children.” This means allowing them to grow, learn, and explore the world in a way that aligns with their natural development and the beautiful, undeniable truth of their God-given biological sex.
It means shielding them from the politically charged, ideologically driven agendas that seek to blur the lines of male and female. God created them male and female, distinctly and perfectly. To force upon young children complex, often sexualised, notions of “gender identity” is not only confusing but profoundly damaging.
It rips away their inherent security in their God-ordained identity and replaces it with a manufactured crisis of self.
Genesis 1:27 So God created mankind in his own image, in the image of God he created them; male and female he created them.
Do not fund an anti-christian agenda
Has Aldi’s customer research truly shown that its clientele will 100% approve of their blatant promotion of both homosexuality and gender confusion to small children? We highly suspect that Kyrsten Halley, Aldi’s Marketing Director, merely sought a “right-on bit of corporate virtue-signalling,” or rather, “vice-signalling,” without a thought for their customers or their children. Her email address is khalley@hotmail.co.uk
As of writing, Aldi has chosen to remain silent on our direct request for comment, further demonstrating their indifference to the legitimate concerns of families.
Aldi’s Kevin the Carrot in ‘Woke’ rainbow colours: Not going in our basket!
Unless this Southern German supermarket chain repents and immediately pulls this disgraceful leaflet, there will be no more Aldi products in my house. Kevin the Carrot, in his rainbow colours, will not be in my basket. And I suspect you, our faithful readers, will feel the same.
2 Corinthians 6:14-17 Do not be yoked together with unbelievers. For what do righteousness and wickedness have in common? Or what fellowship can light have with darkness? What harmony is there between Christ and Belial? Or what does a believer have in common with an unbeliever? What agreement is there between the temple of God and idols? For we are the temple of the living God…
Therefore, ‘Come out from them and be separate, says the Lord. Do not touch what is unclean, and I will receive you.
Related articles
Son of Tavistock: NHS to open six new children’s gender clinics by 2026 →
Teach children creation, says report →
NHS to declare that sex is a matter of biology →
NHS asks patients ‘are you a Demiboy’ →
NHS staff invited to a three-day pronouns and gender conference →
Read and pray
READ: Gen 1:27; Exod 18:20; lev 18.22; Psalm 9:17; 144:15; Prov 14:34, 15:33, 22:28, 28:07; Isa 29:16, 45:9-10; Rev 19:15-16; matt 6:24; 18.6.
PRAY: For parents in Christian homes. Pray for the minds of our children and young people.
Let us know what YOU think in the comments below.
Support us!
We appreciate your support; it enables our research and helps us inform your prayers.
So click below to support Christian Voice and stand up for the King of kings
Or fill in the form below to keep in touch:
Click on the social media links below to share this post:
