Category: Marketing

Jan 31

Army puts diversity above effectiveness

General Sir Nicholas Carter is head of the British Army

The MOD have enlisted a supposed Russian threat in their bid for more money. But are the armed forces now more keen on ‘diversity’ than effectiveness? What are they for in today’s world?  And could they make cuts in their inflated levels of top brass? Nick Carter: Russia Threat First out of blocks was General …

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Nov 13

Tesco and the Christmas Turkey

Muslim women clutch a Tesco shopping bag. But Tesco don't have a halal turkey for them.

Supermarket chain Tesco are under fire for including a Muslim family in an advertisement about Christmas. ‘However you do Christmas, we’ve got a turkey for you.’ Here is the story in the Independent. Tesco want ad award Naturally, the ad is supposed to be ‘inclusive’ and ‘promoting diversity’. But a supermarket does not have to …

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Aug 07

‘Hurtful’ National Trust in Rainbow Row

National Trust goes gay with 6-colour homosexual rainbow badges and lanyards.

The National Trust is in a row over the promotion of homosexuality after volunteers refused to wear homosexual equality symbols. The National Trust is Britain’s leading conservation charity. It exists, according to its most recent Annual Report, to protect ‘the nation’s heritage and open spaces … for everyone to enjoy’. It operates in England, Wales …

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May 13

Prince William feted by LGBT lobby

Prince William on the cover of gay magazine Attitude

The Duke of Cambridge has received an award from a wealthy group calling itself the British LGBT awards. The LGBT group designated Prince William as ‘straight ally of the year’.  It appears the Prince was duped into supporting the homosexual activists’ Trojan horse of ‘anti-bullying’. He has even appeared on the front cover of a homosexual magazine …

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Feb 22

Activism Marketing and the Transgender Doll

The world's first 'transgender doll' is an example of activism marketing

The world’s first ‘transgender doll’ is appearing at this week’s New York Toy Fair, according to the BBC. There have been thousands of tweets about the Tonner Doll Company product. The Twitter-sphere is divided between those supporting and those ridiculing the stunt. So how do you make a ‘transgender doll’? The manufacturers say: ‘This is …

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