Sep 04

No more Boys and Girls at John Lewis

Newspaper article about John Lewis, as tweeted by Piers Morgan

Newspaper article about John Lewis, as tweeted by Piers Morgan

‘John Lewis has become the first UK retailer to remove gender labels from its children’s clothing’, reports the Independent over the weekend. (Links on this site always open automatically in a new tab)

The department store chain has taken ‘girls’ and ‘boys’ labels from its clothes.  John Lewis has also removed separate sections in all its stores.

No ‘gender stereotypes’ at John Lewis

Caroline Bettis, the head of childrenswear at John Lewis, said: ‘We do not want to reinforce gender stereotypes within our John Lewis collections and instead want to provide greater choice and variety to our customers, so that the parent or child can choose what they would like to wear.’

John Lewis own-brand children clothing will now say ‘Girls & Boys’ or ‘Boys & Girls’ on everything from football tops to dresses.

Boyswear from the John Lewis online shop

Boyswear from the John Lewis online shop

However, at this time of writing, its website still retained separate boyswear and girlswear sections.  That is either clever marketing in an online age, or incompetence.

School uniform is the only type of clothing that has not yet been switched in the stores.  Nevertheless, John Lewis say it will do soon.


Shoppers now expect the store’s next step to be to abolish ‘menswear’ and ‘womenswear’ sections.  It will then abolish ‘electrical’ and ‘household’.  They will wander confused and aimless through its stores buying nothing.

But the paper now reports a backlash.  One person tweeted: ‘You have let us all down John Lewis, if only people stopped pandering to the PC brigade. There are only two sexes, male or female.’

Another wrote: ‘John Lewis’s introduction of ‘gender neutral’ kids clothes is a worrying sign of the times. Expect mental health issues to rocket.’

Pretty dresses in the Girlswear section of the John Lewis online shop.

Pretty dresses in the Girlswear section of the John Lewis online shop.

The Bible says:

Deut 22:5 The woman shall not wear that which pertaineth unto a man, neither shall a man put on a woman’s garment: for all that do so are abomination unto the LORD thy God. 

Piers Morgan: John Lewis or Joan Lewis?

TV personality Piers Morgan chipped in with a tweet and a picture.  He wrote: ‘Britain is going officially bonkers’. Twitter users have retweeted his tweet nine thousand times and ‘liked’ it twenty-one-thousand.

The subject came up on Good Morning Britain.  The presenter joked, ‘can we call it John Lewis anymore or does it have to be Joan Lewis?’  Perplexingly, Morgan supports transgender persons such as Bruce ‘Caitlin’ Jenner.  Equally, that may go with the ‘luvvy’ circles he moves in.

The Independent was of course delighted.  Writer Rachel Hosie gushed: ‘The clothing style hasn’t changed – you’ll still find floral dresses and skirts.  The retailer is simply proving the point that they can be worn by both girls and boys.’

Who are ‘Let Clothes Be Clothes’?

Genderless clothes Campaigner Francesca Cambridge Mallen

Genderless clothes Campaigner Francesca Cambridge Mallen

An internet group called Let Clothes Be Clothes was also happy.  They say: ‘Allies of Let Toys Be Toys, we’re calling on retailers in the UK to support choice and end the use of gender stereotypes in the design and marketing of children’s clothes.’

Let Clothes Be Clothes claim to be ‘a group of parents who have come together to ask retailers in the UK to rethink how they design and market children’s clothing.’  No names appear on the website.  However, a ‘whois’ look-up reveals the convener to be one Francesca Cambridge Mallen of Much Wenlock in Shropslhire.  Mrs Mallen has written for Hiuffington Post.  She is supported by a Katie Penham.  Mrs Penham is partner in a unisex clothing firm. And hey presto, Let Clothes Be Clothes has given it an award.  No conflict of interest there.

The Let Clothes Be Clothes website is quoting Dr Javid Abelmoneim, who presented BBC’s transgender campaigning programme ‘No more boys and girls’  ‘Every child deserves the same opportunities in life, but unless we stop treating girls and boys differently that simply isn’t going to happen,’ he says.  Bring on the social engineering.

‘Future footballers’ wife’

In fairness, the campaigners have plenty of easy targets.  When it is not promoting homosexuality, the National Trust found time to stock one of its gift shop with pink hats for girls.  The designer emblazoned them with Future footballers’ wife.’  This writer has heard parents tell a five-year-old girl, ‘You look sexy in that’.

Other retailers have been criticised for crass clothing in the past.  Gap, for example, came under fire for referring to girls as ‘social butterflies’ and boys as ‘little scholars’ in an advert promoting its new clothing range.

Andrew Bridgen MP

Andrew Bridgen MP

Campaigners also slammed Asda for ‘gender disparity’ in its clothing.  Girls’ clothes had slogans such as ‘Hey Cutie’ and ‘Ponies Rock’.  Boys clothing carried phrases such as ‘Future Scientist’ and ‘Boys Will Be Boys’.

On the other hand, perhaps that’s where the market is.  Maybe parents prefer pretty clothes for their girls and masculine stuff for boys.  If so, John Lewis could take a financial hit and be responsible for some child’s gender confusion.

‘Political correctness continues to march’

Tory MP Andrew Bridgen said: ‘I have no idea what would possess John Lewis to do this.

‘Boys and girls labels and signs are informative. I think removing them could be very confusing for the consumer.

‘It appears political correctness continues to march and, whether it is going in the right direction, is a point for debate. I cannot see many customers buying a dress for their six-year-old boy.’

Asking ‘what would possess John Lewis’ possibly gets to the heart of it.  Something demonic has grabbed hold of leaders, elites and decision makers in our land.  They have made what the prophet Isaiah (in Isa 28:15) described as ‘a covenant with death’.  Much prayer is needed leading to prophetic action if the United Kingdom is to survive.

The Managing Director of John Lewis Partnership is Paula Nickolds.

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  1. Rox

    I hate to bring this up really, but are they still going to separate boys’ and girls’ underpants, or will you have to sort through them all to find the style that suits you child’s self-perception best, regardless of any practical difference ?
    Perhaps they will all be of a very basic design, and children who used to be called “boys” will have to cope with this somehow.

  2. Mark Jones

    “Something demonic has grabbed hold of leaders, elites and decision makers in our land.”

    Yes, quite so imo. Even given the cultural Marxists’ Long March Through The Institutions, which have been hollowed out, it is still, imo, remarkable that there appears to be no-one in “authority” that seems at all interested in “holding the line”. They all fold faster than a cheap suit.

    We have had 60 years or so, since the 1950s and especially the 1960s, with its sexual and cultural revolutions, during which the Judeo-Christian basis for Western civilisation has been, unnoticed by most, undermined and destroyed, replaced by Political Corrrectness (an idea invented by the Frankfurt School) and “human rights”, and the student activists of those days are now in power. Now the superstructure of these new ideas is being erected, in which anything goes, indeed the satanist Aleister Crowley’s dictum “do what thou wilt shall be the whole of the law” is how many people live their lives. Imo, gay “marriage” was an important milestone: this was the first overt rejection of God’s laws (of course it had been going that way since the 1950’s/60s), the first spitting in God’s face. We are, imo, witnessing the beginnings of the collapse of Western civilisation, which is exhibiting all the signs and traits exhibited by previous civilisations that have collapsed, which have all collapsed in the same way, with similar traits. The promotion of homosexuality being one, a large percentage of the population dependent on government hand-outs being another, and, interestingly, an emphasis on fancy foods and cuisine! Imo, the collapse will happen quite rapidly. How long can a civilisation now built on lies, mendacity and deception last? Of course, this will come as no surprise to Bible readers and students of eschatology, they are familiar with concepts such as the Rapture, Tribulation, the emergence of the Antichrist, etc.

    Maranatha Lord Jesus.

    1. [email protected]

      We in the Christian Peoples Alliance are determined to defend His name until the day He returns.

  3. Rox

    This is all very interesting and no doubt important, but meanwhile, are there any concerns about North Korea having fired a missile over Japan and having a nuclear bomb three times more powerful than the one which destroyed Hiroshima, at a time when the self-appointed Leader of the Free World is an imbecile ? What would St Paul do ? What would Jesus do ?

    1. Stephen

      Happily, we know the answer to that. See my article:
      Spears into Pruninghooks (Isaiah2:4)
      (First published in Christian Voice February 2017)

      1. Rox

        “I remember seeing a photograph of a block of flats in Yemen with the side blown off. One could see the blue tiles of a woman’s kitchen.”

        I remember frequently walking past bomb-sites in London and seeing half a room with its wallpaper and possibly tiles, like a dolls-house with the side hinged open, or the studio set for a TV situation comedy, as we knew them really to be. Everybody remembers how well Rosebay, Willow Herb flourished on bomb-sites. “Bomb-site” must have been one of my first words, without realising how it was composed of its two parts, or what it had been before.
        These were the lucky ones, though. My family home had been completely destroyed by a V 1 . .

        ” nation shall not lift up sword against nation, neither shall they learn war any more.”
        Oh yes, you could have quoted that in 1939. It was in the Bible then too.

    2. Mark Jones

      “at a time when the self-appointed Leader of the Free World is an imbecile”

      “self-appointed”? he won an election fair and square.

      “imbecile”: you’ve really swallowed the KoolAid.

      1. Rox

        He won an election to be President of the United States, Mark.

        There was no election for Leader of the Free World. If there had been, I would have voted against him, and he would have lost .

        This is just an honorary title that the President of the United States adopts with no justification. It’s like the Kings of Sardinia doubling as Kings of Jerusalem, which they did until 1860, despite what the inhabitants and the Turks might have thought about it ! (Don’t tell Trump about this — it might give him ideas).

  4. [email protected]

    Have either John Lewis and these genderless clothes advocates not anything better to do, for example, checking to see if children’s clothing is ethically sourced, eg not produced by overseas child labour probably not much older than J Lewis’ customers?

    1. Rox

      A very good point !

  5. Andrew C

    It seems the press, their journalists and politicians are their typical useless selves. No it is not bonkers Piers Morgan, it is deliberate. Also I would not trust the Independent. Do you know the owner of that paper is the son of a former KGB agent? His name is Mr Lebedev, in case you want to check that.

    This is part of a programme unfolding. You will see far more of this in the near future, and then you’ll see John Lewis are stooges for a higher power. Someone needs to investigate them properly. How did it really happen? What is the line of command?

    1. Rox

      When you say “a higher power” do you mean God ?

      I knew that they were highly thought of, but I didn’t realise that. I can’t imagine how it happened, but like Marks & Spencers, they were always good to their staff and reasonably ethical with their customers.

      1. Andrew C

        No, I meant a higher authority. I mean the kind of power that can make homosexual fake marriage law. By my reckoning it is coming from America. America established feminism and were instrumental in making homosexuality mainstream. This perverted ideology is enforced on American citizens through their jobs, amongst other means. Some of those websites making out they were British political lobby groups around the time of the fake marriage bill were operated and owned in America. This is why I want to know what sparked John Lewis to do such a stupid thing. Perhaps they were being socially engineered themselves without realising. I still don’t know. Newspapers never bother to investigate these days, hence they are as good as useless. Piers Morgan is the kind who helps to create ignorance through such remarks. According to the likes of him we are supposed to laugh it off. It’s part of the process of normalisation. You’ll see plenty of other actors in this programme come to the fore in the next few months and years. See it as a textbook exercise. It will be played out in that way.

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